Insidus Plus : SPI International

SPI International is to rebrand FilmBox across its linear channel portfolio and streaming service from June 10.

The refresh introduces new channel names, logos – with a nod to parent CANAL+ – audiovisual identities and a clearer content strategy across the FilmBox portfolio.

The new line-up will include FILMBOX+ One, FILMBOX+ Love & Crime, FILMBOX+ Hits, FILMBOX+ Emotion, FILMBOX+ Action, FILMBOX+ Comedy and FILMBOX+ Festival.

The FilmBox streaming service will be renamed FILMBOX+ Stream and will offer curated collections, a content library and live TV channels through the new domain filmboxplus.stream.

SPI said the rebrand is designed to give each channel and service a clearer identity, with distinct positioning based on audience preferences.

Patrycja Gałązka-Struzik, chief marketing and digital officer at SPI International, said FilmBox remains “a cornerstone” of the company’s international portfolio, particularly across Central and Eastern Europe and the Balkans.

The channels will continue to be distributed through cable and satellite operators in more than 40 countries.

Global media company SPI International unveils their new digital streaming service, Dizi, which will offer a selection of critically-acclaimed Turkish series as well as the best series, telenovelas and soap operas from all over the world depending on the demands of the local markets. Dubbed the Home Of Good Stories, Dizi combines the lean-back and lean-forward viewing experiences with a linear channel offer and a large selection of on-demand content.
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“The launch of the Dizi streaming service signifies the evolution of the Dizi brand into a fully integrated service that combines linear and on-demand content propositions to bring the best series from Turkey and beyond to all available screens around the globe,” comments Berk Uziyel, CEO at SPI International. “As a part of SPI’s macro strategy, we offer good movies spanning all genres under one roof via FilmBox’s "Home of Good Movies". Now with our Dizi brand, we introduce the "Home of Good Stories", where in addition to some of the most sought-after Turkish series, viewers can expect to see top-quality series with powerful storylines from around the world in the future,” adds Uziyel.
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The service’s global debut will take place this week at a NEM Dubrovnik event. In reference to the new product, SPI's Chief Marketing Officer Haymi Behar says: “The Dizi app builds on the success of the Timeless Dizi Channel and features around 400 hours of content from an inventory of critically-acclaimed series such as Black Money Love, Kurt Seyit & Shura and Insider with new episodes added monthly. The app will feature English, Polish and Spanish localized interfaces and 13 language options and more will be added in time. The Dizi service will both enable viewers to tune into the linear channel and watch episodes on-demand through their preferred devices at their leisure.”

Subscribers can access the service at www.dizi.com via web, download the mobile app that’s compatible with iOS and Android operating systems or stream their favorite content through the Smart TV app that’s available for Apple TV and soon-to-come for Android TV, Samsung and LG Smart TV devices. Dizi service also aims to integrate with many platforms and partner operators worldwide to provide their subscribers a seamless entertainment experience and the option to discover new series on demand.

For those who were upset with MultiChoice for terminating the channel and those who want to view the content in English. Good news the above fits your tastes.

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