VIU And HBO Max Bundle Is Launching In Southeast Asia, Showmax Likely To Follow Soon For Consumers In Africa

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HBO Max and Viu are bundling their services in Southeast Asia into a single subscription, which will bring HBO shows such as The Last of Us and The White Lotus together with Viu’s original Korean and Chinese dramas.

The bundle will launch in Q4 across Indonesia, Malaysia, the Philippines, Singapore and Thailand, and is almost certainly the first of its kind spanning multiple markets in Asia Pacific.

HBO Max is bundled with other services elsewhere in the world, including in the States, where several variations exist. The service launched in seven key Asian territories in November last year – then known as Max, prior to the re-rebrand back to its original name over the summer.

“Following the proven consumer and business benefits of HBO Max bundles in other parts of the world, this new streaming offering will provide strong entertainment value for consumers across Southeast Asia, and help drive subscriber growth and stronger retention,” said James Gibbons, President of Asia Pacific at Warner Bros. Discovery.

“With access to two complementary and world class collections in a single subscription, local fans can enjoy even more choice – from premium Hollywood movies and series to standout local Asian content.”

The HBO Max/Viu bundle will include the likes of the Harry Potter, Game of Thrones and DC Universe franchises, feature such as Spinners and The Minecraft Movie, legacy series such as Friends and HBO originals, including The Last of Us and The White Lotus. From the Viu side comes reality series such as Running Man and 2 Days 1 Night, Chinese dramas including The Immortal Ascension and Love Has Fireworks and upcoming Viu original Korean dramas Taxi Driver 3 and My Youth. Yesterday, we revealed My Youth had been snapped up for Rakuten Viki for the U.S., Europe and Latin America.

Janice Lee, CEO of Viu and Managing Director of PCCW Media Group, said: “Our partnership with Warner Bros. Discovery is an exciting step forward in our promise to continually enhance Viu’s entertainment options and meet our viewers’ evolving tastes.

“By combining HBO Max’s Hollywood content with Viu’s Asian favorites in a single bundle subscription, we’re offering more choice in shows, easier access to diverse content and greater value across a wider range of programming.”

Canal+ Increases Stake In Asian Streamer VIU To 36,8% With The Option To Get Majority Ownership

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French media and telecom conglomerate Vivendi’s pay-TV unit Canal+ Group has increased its stake in Asian streamer Viu to 36.8 percent, the company said on Thursday.

“After satisfaction of key business milestones, Canal+ Group has released the last installment of its $300 million staggered investment,” it explained. “A further investment, at Canal+ election, could result in an increase of Canal+’s stake in Viu to 51 percent.”

The company didn’t immediately outline what would be needed for it to make such a decision to go for a majority stake in the Hong Kong-based video streamer. But it did highlight its interest in Asia. “This investment is a renewed testimony to Canal+’s commitment to develop Asia as one of the group’s growth engines and underlines Canal+’s confidence in Viu and its team.”

Canal+ first bought into Viu, led by CEO Janice Lee, in a June 2023 deal with Hong Kong telecom powerhouse PCCW Group, taking a 26.1 percent stake. As part of that deal, Canal+ secured the option of paying an additional sum to increase its stake to a 51 percent majority. 

Launched in 2015 with backing from PCCW, Viu’s video service offers both advertising and subscription-supported options in 16 territories in Asia, the Middle East and South Africa. When it unveiled the Canal+ deal last year, he company said it had more than 66 million monthly active users and 12 million paid subscribers, the bulk of which is believed to be based in Asia. Viu has specialized in licensing and producing original Korean content, but it also creates original content in Southeast Asian territories including Thailand, Indonesia and Malaysia.  

Canal+ has 26.4 million subscribers worldwide, including 17.1 million in Europe, 8.1 million in Africa and 1.2 million in the Asia-Pacific region. Beyond its investment in Viu, it is also the largest shareholder in African pay-TV giant MultiChoice and in Viaplay, the Scandinavian pay-TV and streaming company. Earlier this year, it also took a stake in leading Senegalese production company Marodi TV.

Canal+ To Acquire A 26% Stake In Hong Kong Based Streaming Platform VIU

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PCCW and Canal+ have announced a strategic partnership through which the French media giant will become a significant minority shareholder in PCCW’s Asian streaming service Viu.

Canal+ will make a staggered investment of $300M in Viu, including an initial investment of $200M, resulting in a 26.1% stake. It also has an option to make a further investment and turn that stake into a controlling 51%.

In a statement, Canal+ talked expansion opportunities and plans to collaborate with Viu on premium production:

During the year, the French company expanded their stake in MultiChoice beyond 30%. This move similar to VIU raises speculation of a possible takeover and should that be the case one has to wonder what would become of Showmax and VIU in South Africa if it's operated by Canal+.

"This new strategic partnership will enable the further growth of Viu, leveraging the global strength and expertise of Canal+ through various initiatives including collaboration on premium productions and content creation, expansion of global market reach for Viu, and continual user experience improvement. The partnership will allow Canal+ to take a major step in developing Asia as its next growth engine.”

Viu is one of Asia’s leading streamers with more than 66 million monthly active users (MAU) and 12 million paid subscribers across Asia, the Middle East and South Africa. The service, which operates a combined AVOD and SVOD model, consistently ranks as the top streamer in terms of MAUs across Southeast Asia and second in terms of subscribers.

It produces a wide range of local-language drama series and lifestyle programming, with a focus on Thailand, Indonesia and Malaysia, and was a first mover in the acquisition of Korean content. In 2022, Viu reported $250M in revenue, representing growth of 36% year over year.

Maxime Saada, Canal+ Group CEO, said: “Canal+ already has leading market positions in Europe and Africa. We are now looking forward to developing Asia as an additional growth engine for the group. Our investment in Viu is a major step towards achieving this goal. Viu is already a business with scale, with its hybrid AVOD and SVOD business model and focus on local content, it has all the ingredients to deliver superior growth and continue to be a leading service in the region and beyond.

Janice Lee, Viu CEO and PCCW Media Managing Director, said: “When we launched Viu, we had set our sights on creating and transforming our media business into an international play by tapping into larger addressable markets in Southeast Asia, the Middle East, and South Africa. Having created a robust streaming business, we are excited to have the addition of Canal+ as a strategic investor to further accelerate growth by drawing on Canal+’s global strength in premium productions, content creation and distribution expertise.”