Showing posts with label MTV Base. Show all posts
Showing posts with label MTV Base. Show all posts

Paramount Global Looking To Shutter Both BET And MTV Base Africa In Major Restructure

Also Read

Paramount Global‘s Africa offices may close, local channels may be shuttered, and staffers’ roles could be impacted, company executives told employees in the region on Tuesday.

The company has been prioritizing investments in its growing streaming business and core global content as it navigates shifts in audience behavior and the macro-economic environment. As part of that, it is reviewing its international pay TV strategy and considering adjustments to its linear channel portfolio in international markets, with a focus on cable brands. Management has also signaled a focus on businesses and regions with the most opportunity for revenue growth.

Tuesday’s news comes as Paramount continues to wait for FCC approval of Skydance Media’s deal to acquire it. THR understands that Paramount has fewer than 100 employees in Africa between its offices in Johannesburg, South Africa and Lagos, Nigeria.

“We are at a point in our journey where we are facing immense industry disruption,” Monde Twala and Craig Paterson, co-general managers of Paramount Africa, said in a staff memo obtained by THR. “Our team is not immune to potential changes as our organization evaluates its pay TV strategy and local channel footprint here in Africa.”

In June, Paramount unveiled further U.S. workforce cuts to the tune of 3.5 percent, following a 15 percent reduction last year. As of the end of 2024, Paramount Global had 18,600 employees worldwide. Co-CEOs George Cheeks, Chris McCarthy and Brian Robbins said in a June memo that the focus was on U.S. headcount but the moves “may also result in some impacts to our workforce outside the U.S. over time.”

Twala and Paterson acknowledged in their staff memo: “Today was incredibly difficult. We want you to know your greatness is seen. We reach out with a heavy heart, but also with immense pride. Your dedication to excellence, creativity and passion for leveraging the power of our content have been the driving force behind our many accomplishments.”

They concluded: “We understand the coming weeks may be tough and feel unsettling. Through it all, please know your efforts are valued beyond measure.”

Paramount Reportedly Shutting Down MTV Base And MTV Classic In The UK

Also Read

Also read:
- The risk of Disney's fix on quick subscriber growth
- March on Cartoon Network and Boomerang
- eExtra, eMovies, eMovies Extra and eToonz will stop airing on DStv
What to expect on the upcoming DreamWorks Channel?
March on Nickelodeon and Nicktoons
March on Disney Channel and Junior
Could ESPN close alongside National Geographic and Disney Channel?
New movie channel launching later in the year on DStv
Lifetime could be on the chopping block on DStv

According to a user at Digital Forum, Paramount plans to close down music brands MTV Base and MTV Classic a year after the black based entertainment channel BET with cut off and merged onto the streaming service, Paramount+.

MTV Base and Classic (formerly VH1 Classic) launched in 1999 as part of MTV's digital boutique of music channels and throughout its existence several markets such as France and Africa launched a localised brand for Base while other parts got Classic.

According to some viewers in these regions, the brands have become obsolete especially in an era where a platforms like iTunes and Spotify already exist. Just like Africa, even the UK have begun streamlining their offering.

Also read:
The real origin story of Pocahontas
NCIS: Los Angeles might be cancelled
Paramount+ and Nickelodeon expand kids and family slate
The Wendy Williams Show cancelled on BET
Serena Williams is not giving up on Grand Slam Record Chase
- Second batch of rumoured series coming to M-Net, 1Magic, Me and Showmax
March on E!
- Could Masha And The Bear get banned globally?
March on CBS Reality and CBS Justice
March on History

Although, MTV Base performed dismally in these regions it doesn't have much affect for viewers in other regions compared to MTV Classic as the brand is considered outdated in this century. It was one of the reasons Paramount Africa opted for MTV Hits (formerly Music24) and not its predecessor.

If anything, the only brand that will likely get phased out at this point would be Nicktoons as Paramount seems more focused on scrapping non and underperforming channels. On top of reducing various local feeds of some of their brands.

Also read: 
- Press release of DreamWorks Channel on DStv
- PBS Kids will be made available to DStv Easyview customers
Could G4 launch on DStv perhaps to replace a channel like Ginx Esports TV?
Why VH1 Classic was terminated on DStv?
Could Moonbug Kids replace Disney Junior on DStv and Baby TV on StarSat?
tvN pushing to become a permanent linear channel in Africa
Could Nicktoons be discontinued in Africa and likely the rest of the world?

You can also find me through the other platforms by pressing this link in brackets and if you're struggling to share the article through certain platforms use this link (Lnk.Bio).