Warner Bros. Discovery Remains With The Most Popular Kids Channels In The African Market Including Boing, But Where Does That Leave Toonami Exactly?

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During the week, Warner Bros. Discovery held a showcase where they were able to clear up some fears consumers had of Cartoon Network shutting down as seen with the Disney Channels and the current offering of Boomerang once it becomes Cartoonito in March.

Cartoon Network ranks as the most popular kids destination in South Africa for a 7th year in a row pulling at least 15 million households which is ginormous for any channel in general with Boomerang (soon to be Cartoonito) coming in second place with 10 million.

Some of these popular shows include Regular Show, We Baby Bears, Craig Of The Creek, Teen Titans GO!, Grizzy And The Lemmings, Masha And The Bear, Scooby-Doo and Looney Tunes.

Insidus Games:
- Transformers
- Pink Panther: Pinkadelic Pursuit
- Looney Tunes
- The Powerpuff Girls: Mojo Jojo A-Go-Go!

Currently available in selected parts of Africa, Boing was apparently part of this event and to my surprise it's actually managing to get some attention. Not much had been shared in terms of performance but viewers are digging classics like Johnny Bravo and Clarence.

Of course, one brand that Warner Bros. Discovery failed to mention amidst all of this is Toonami.

Since 2021, Toonami is no longer regarded as kids entertainment which was the whole point of this virtual event. But the brand features a ton of kid centric programming and films from the likes of Batman, Superman, Justice League and Teen Titans.

It still repetitive compared to most channels seen under Warner Bros. Discovery that it wouldn't be shocking if they scrapped the channel. Cartoon Network has been airing a variety of content from the DC Universe and Toonami's offering would help compliment that section.

Regular Nick:
- Wonder Pets revival might be in the works for Nickelodeon
- Peacock greenlights two new animated series
- Boomerang to go dark on the DStv platform next month
- Disney Junior and Disney+ to debut new Star Wars series in May

As opposed to the future of Toonami, it might as well be Boing which incorporates all aspects of kids and family in terms of animation including the DC Universe. Besides, both are very much underrated and the one Boing gained popularity after nearly a decade.

Pierre Branco Appointed General Manager, France, Benelux And Africa, Warner Bros. Discovery

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Warner Bros. Discovery today announced that Pierre Branco has been appointed General Manager, France, Benelux and Africa, Warner Bros. Discovery. He will continue to report to Priya Dogra, President and Managing Director, EMEA (ex Poland). In this role Pierre Branco will be responsible for Warner Bros. Discovery’s combined businesses working in close coordination with the company’s global functions across Streaming, Sport, US Programming, and the Studio and for each line of business, developing territory-specific strategies to drive growth and efficiencies. These include pay and FTA networks, leading significant efforts in marketing and monetising US content across lines of business including theatrical, licensing, consumer products, games and home entertainment and shared responsibility for the streaming services.

 

Priya Dogra, President and Managing Director, EMEA (ex Poland), said: “Pierre is an accomplished leader with a deep understanding and experience of these markets where he has already played a pivotal role in driving strategic business decisions. I am confident that his strong leadership and strategic acumen will continue to drive our businesses forward and connect our beloved brands and consumers in these important and competitive marketplaces.”

Pierre Branco said: "I am enormously proud to be part of this new chapter of Warner Bros. Discovery. I look forward to building on the legacy and values that have made both companies so successful in these regions, and to contribute to building the world’s most dynamic media company in these important markets. The opportunity to lead these fantastic teams is very exciting and I can’t wait to get started.”

 

Most recently, Branco was Country Manager for France, Benelux, Middle East and Africa and Head of Affiliates and Ad Sales for EMEA at WarnerMedia. During his 15 years at the company, he has held a number of roles across Europe, Middle East and Africa including SVP Northern Europe, MENAT, France & Africa and VP & General Manager France and Africa. In these roles, he significantly grew the company’s business and launched new brands in the region: Boing, Toonami and Warner TV.