Could NBCU's Universal Kids Or Sky UK's Sky Kids Expand To Africa??? Perhaps As A Future Replacement To Disney Channel On DStv

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Sky Kids is a children's channel operated by Sky Group a subsidiary of Comcast which features live-action shows like My Friend Misty, The Brilliant World Of Tom Gates and Dino Club alongside animation like Where's Wally?, Clifford and Trollstopia.

Internationally, it is known as DreamWorks Channel and a local variation known as Universal Kids residing in the United States both of which are operated by NBCUniversal also a subsidiary of Comcast.

Disney is looking to consolidate their content to streaming as linear TV is no longer viewed as the core of their business as mentioned earlier. This has led to the cancellation of several Disney Channels in the United Kingdom, Asia, Italy, Australia and New Zealand.

In Africa, these channels had extended through 2024 on DStv and are expected to go dark at some point. Thereafter, MultiChoice would need to sought replacement channels in order to keep viewers onboard their platforms and fill the void left by Disney.

With the lack of children channels across the world, MultiChoice would most likely need to curate a customary channel similar to AMC International and Paramount Global's CBS Justice and JimJam or Ngwato Nkosi Group Movie Room and Play Room channels.

Sky Kids wouldn't seem like a far fetched brand to incorporate within the DStv platform despite the pay-tv platform already packaging DreamWorks. Some content is very much viewed on Showmax prior to the announcement that NBCUniversal had acquired a 30% stake to streamer.

NBCUniversal also supply Universal, E! Entertainment, Studio Universal and Telemundo to DStv.

This kids channel likely titled Universal Kids would see MultiChoice and NBCUniversal join forces supplying content that is not only viewable on Sky Kids in the UK but also shows streaming on Showmax or in other words a follow-up to the defunct K-TV kids brand.

Sprout Is Dead But Still Lives On Through DreamWorks Junior

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Sprout was a preschool channel NBCUniversal acquired from PBS, Sesame Workshop and HiT Entertainment from the period of 2011-2013. Under the new ownership, the channel increased investment toward original programming.

The channel went to experiment with its offering by sourcing more half hours for older preschool audiences with shows like Noddy: Toyland Detective, Floogals, Kipper, LazyTown, The Wiggles, Poppy Cat, Nina's World and Justin Time.

In 2017, it was announced that Sprout would become serve as programming block to Universal Kids a new channel that wanted to aim toward older children with shows like Bajillionaires, Hank Zipzer, Polly Pocket and The Deep.

Universal Kids is not known by a lot of consumers internationally same with Sprout but for several years now the international feed has been known as DreamWorks Channel within the brand there's a preschool block known as DreamWorks Junior.

Unlike Sprout, DreamWorks Jr. doesn't offer much educational content as it follows the likes of Disney Junior and Nick Jr. that gear toward character driven shows or anything remotely similar but tone down to main brands Disney Channel and Nickelodeon.

No matter what opinion Sprout fans have over DreamWorks Junior, these type of content get viewers glued not that the offering on Sprout was bad but the world evolves and you still find alternatives like CBeebies and PBS Kids that do have a following.

Some of the content seen on this new version of Sprout includes Noddy: Toyland Detective, VeggieTales In The House, Doug Unplugs, Go Dog Go, Madagascar: A Little Wild and Dragons: Rescue Riders and you even get nostalgic content like Little Charley Bear and Olivia.

Although Universal Kids was said to have destroyed Sprout. DreamWorks Junior actually saved the brand from complete annihilation. I know the content ain't branded as Sprout but think about for a second.

Not a lot of households had access to Sprout and same outcome had fallen onto Universal Kids. If NBCUniversal had kept Sprout would it have survived the linear business especially now that more consumers are binging their favourite shows through their cellular gadgets.

DreamWorks USA Is Falling Apart: The History Of Universal Kids

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On October 20th, 2004, the Public Broadcasting Service (PBS) announced a partnership with Comcast, HiT Entertainment (now Mattel Creations) and Sesame Workshop to create a new subscription based channel for aimed at children under the age of 4 kind of like Baby TV.

On April 4th, 2005, Comcast announced that the new kids channel would be called PBS Kids Sprout and it launched 6 months later on September 26. At first it launched as an on demand service then it got a channel later.

Unlike PBS Kids, the channel aired adverts however they were minimal and featured products aimed at babies and toddlers. Among the shows to air on the channel were Barney And Friends, Kipper, Pingu, Angelina Ballerina, Boobah, Calliou, Teletubbies and more.

In addition to airing many programming blocks, Sprout did something unique on the channel where it would take several short episodes of a show and combine it into a half hour show of its own complete with interstitials between segments.

2011 to 2013 saw a complex of business decisions that would lead NBC to get full control of the channel.

To summarise, Comcast claimed a 51% share of NBCUniversal at the time leaving them to handle the channel. Apex Partners sold HiT Entertainment to NBCUniversal and claimed their stake in Sprout. Sesame Workshop and PBS solder their share of Sprout forcing PBS to retract PBS Kids from the name by November 2013.

While all of this began in July 2012, Sprout began to run NBC Kids and Mi Telemundo respectively. This was a block that aired Saturday mornings aimed at younger children.

On September 26, 2015, Sprout recieved a refresh.

On May 1st, 2017, since Sprout was owned entirely by NBCUniversal. They announced that the channel would rebrand into Universal Kids and begin airing shows aimed at preteens at primetime hours. They would continue producing original content some from DreamWorks Animation that NBCUniversal purchased in 2016.

Unfortunately this change seemed to negatively impact the channel's viewership. It dropped by 30% in 2017 and a cut of 73% percent in 2018.

In June 2019, to try and recover Universal Kids financially they stopped producing new original content and shifted their focus to acquired series. But still in 2019 they were the lowest viewed channel in the United States with only 31,000 viewers per day luckily the decline dropped to 3%.

So it seems Universal Kids has fallen from its prime in recent years. Why is this?

I believe it is because of the brand change not everyone was familiar with Universal Kids even though it was the same channel. The new changes turned people off the channel. I think they could have slowed the rebrand perhaps add the changes to the lineup and take use of an intermediary name like Universal Sprout.

It seems like Universal Kids is in trouble and I mean soon to be terminated kind of trouble, can they dig themselves out of this?

At the moment, Universal Kids hasn't updated their programming and offers less and less content which often signals the downfall of a brand but with it being ranked the 132nd most watched channel in the United States one would hope but with cable becoming endangered I doubt.