The Grand National Will Be Shown On 30 Broadcasters Across The World Including Africa On SuperSport And Racing240

Also Read

The Grand National will be shown by 30 broadcasters around the globe, including on ITV in the UK.

Other broadcasters secured by HBA Media and Racecourse Media Group for the race include OTT sports streaming platform Fancode showing all three days of the Grand National Festival in India, Viaplay (pan Europe), Setanta (Balkans and Eurasia), Polsat (Poland) and WeDoTV (Germany, Switzerland, Austria). SuperSport and ESPN Star+ will guarantee pan-regional live coverage across Africa, and South America and the Caribbean.

In addition to ITV, RMG, which manages the media rights on behalf of Aintree Racecourse’s owner, the Jockey Club, will air the race through its own TV channel, Racing TV, to 10,000 pubs in the UK and Ireland. Virgin Media will screen the race in homes in Ireland.

Sport 24 will broadcast the race on 27 airlines and cruise lines, and CNN will cover the race for its flagship World Sport programme while Trans World Sport will provide exposure and news outlets will receive content via via Reuters and SNTV.

Grand National broadcasters

North and South America: TVG, NYRA (US); Canadian Broadcasting Corporation, HPI (Canada); ESPN Star+ (50 countries in Latin America, Caribbean) and SportsMax (32 countries in Caribbean).

Africa, MENA and Sub-Continent : SuperSport (48 countries in Africa), Racing 240 (16 countries in Southern Africa), Dubai Racing Channel (17 countries in MENA), Fancode, Sony Pictures Network (India and subcontinent)

Asia Pacific : Sky Thoroughbred Central (Australia), Trackside (New Zealand), Green Channel (Japan, highlights), Wasu (China, highlights)

Europe : ITV (UK); Racing TV (UK, Republic of Ireland); Virgin Media 1 (Republic of Ireland); Equidia (France); SilkNet (Georgia); Viaplay (Pan Europe), Polsat (Poland), Setanta (Baltics and Eurasia), Wedo TV (Germany, Switzerland and Austria).

Dickon White, The Jockey Club’s regional director for the North West, said: “The wide range of interest from international broadcasters further endorses the Randox Grand National’s status as the world’s most famous Jumps race, if not the most famous horse race anywhere on the planet.

“Working with RMG and HBA Media, we are delighted to attract what will be a truly global audience including via some of the biggest names in sports broadcasting.”

4Racing Continues High Season Momentum With Topbet Spring Challenge Family Fun Day

Also Read

Spring has sprung and 4Racing’s Topbet Spring Challenge Family Fun Day on Saturday 1 October is the perfect opportunity to enjoy the horses, warm weather, and a serene view of the city of Johannesburg from the Turffontein racecourse, with carnival-inspired entertainment for the whole family.

The event has no entry fee and will feature a family picnic area and kiddies play area with childminders. Additional exciting entertainment for the young ones will be face painting, edutainment shows, and pony rides.

The rest of the family can enjoy delicious, freshly made meals from various food stalls including one of Johannesburg’s favourite authentic Portuguese cuisine restaurants, The Troyeville Hotel Restaurant, party pop-up food stall StripCheez, and many other market-style vendors, craft beer, and gin bars. A DJ will provide live entertainment for music lovers.

Equestrian market vendors HH Feeds, Motherkind & Equigold, Equine 74, Back on Track, Interwoven, Highveld Horse Care, African Horse Wear, Equestrian Affair, and Cieli will also be exhibiting on the day.

It promises to be an exciting race day with the two main races, the Grade 2 Topbet Joburg Spring Challenge and the Grade 2 Topbet Joburg Spring F&M Challenge, drawing top entries and offering stakes of R400 000 and R300 000 respectively.

“4Racing’s goal is to build the world’s most loved horseracing experience for everyone, and we’re so excited to be partnering with Topbet to bring this unique experience to communities and families across Johannesburg, by spending a day at Turffontein and enjoying the exciting on-track experience,” said Fundi Sithebe, CEO of 4Racing.

4Racing is committed to working closely with bookmakers, owners, breeders, trainers, grooms, jockeys, and various partners. The Topbet Spring Challenge is the perfect partnership with industry players and the community.

Racing 240 Audience Up 24% On Tellytrack Numbers In First Independent Viewership Report

Also Read

4RacingTV’s horseracing channel, Racing 240, recorded a unique reach of 462 221 viewers between the tracking period 18 April to 26 May 2022, as reported by Nielsen Sports, the global leader in research and data intelligence.

Jean Willers, Nielsen Sports South Africa Managing Director, said Racing 240’s viewership was 24% higher than its predecessor Tellytrack (372 445 viewers) over the same period in 2021.

“Since being added to the Broadcast Research Council’s (BRC) panel of channels, we are now able to accurately analyse and report on independently verified audience numbers,” says Willers, who said Racing 240 had shown a strong performance in its first month of being tracked and independently verified.

 

Racing 240, which launched on DStv on 19 January 2022, has been attracting new viewers on a daily basis. The top performing broadcast to date was the “World Sports Betting Becoming Champions Winter Series” race day at Kenilworth Racecourse on 20 April 2022, including the WSB Maiden Plate, which attracted a unique audience of 66 025 viewers.

The initial TV viewer profile indicates that the horseracing viewer mirrors the demographic profile of all South Africans, with 51.9% male viewers and 48.1% female viewers of the channel.

The average age of Racing 240 viewers is 40 years old and the highest percentage of viewers came from KwaZulu Natal (25%), followed by the Western Cape (19%), and Gauteng and North West (12%) and Eastern Cape (10%).

 

“We are encouraged by Nielsen’s first report on Racing 240. We will continue to engage with the various industry stakeholders, our existing racing community and our targeted audiences to shape our content and channels. Measuring the impact of any change is key and we will continue working closely with Nielsen to regularly assess and report on this,” said Stephen Watson, Head of 4Racing.TV’.

Racing 240 will broadcast the showpiece Hollywoodbets Durban July on Saturday 2 July.