Comcast Looking To Make A Bid For Both Warner Bros. Discovery And UK Based Broadcaster ITV

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Comcast’s European pay-TV business Sky is in talks to acquire U.K. TV giant ITV’s media and entertainment (M&E) unit.

In a statement early Friday morning London time, ITV said it “is in preliminary discussions regarding a possible sale of its M&E business to Sky for an enterprise value of £1.6 billion,” which translates to $2.1 billion.  

The M&E business includes ITV’s commercial free-to-air TV channels in the U.K., as well as its ITVX streaming platform. Its revenue for the first nine months of 2025 was down 5 percent from the year-ago period to £1.45 billion ($1.90 billion).

Not part of a deal would be production powerhouse ITV Studios, which produces such shows as Love Island, Britain’s Got Talent, and the Harlan Coben Netflix hit series Fool Me Once, among many others. ITV Studios has been the topic of much deal chatter in recent years, with the likes of Banijay, All3Media parent RedBird IMI, and others being cited as potential buyers.

Sky is led by CEO Dana Strong. It not only operates pay-TV and streaming businesses in the U.K., Ireland and Italy, but has also been growing its telecom offerings, such as broadband and mobile phone operations. Sky also owns the production arm Sky Studios, which is led by Cécile Frot-Coutaz and has been growing its investment in original content creation. Recent Sky Studios productions have included the likes of Mary & George, starring Julianne Moore, The Tattooist of Auschwitz, starring Harvey Keitel, and The Day of the Jackal, starring Eddie Redmayne and Lashana Lynch.

While confirming overnight reports of deal talks, ITV on Friday also emphasized that a transaction for its M&E division with Comcast’s Sky may ultimately not come together. “There can be no certainty as to the terms upon which any potential sale may be agreed or whether any transaction will take place,” its statement highlighted. “A further announcement will be made in due course if appropriate.”

lTV is led by CEO Carolyn McCall. The news of the deal talks came after ITV said on Thursday that it was planning $46 million in “temporary,” or “one-off,” cost savings amid “softer” advertising demand in the fourth quarter.

Comcast’s potential play for parts of ITV comes at a time when it also seems to be exploring a potential bid for parts of Warner Bros. Discovery (WBD). Overnight reports said that Comcast has hired Goldman Sachs and Morgan Stanley to evaluate a possible deal for the David Zaslav-led Hollywood conglomerate’s studio and streaming businesses, following WBD’s recent decision to explore various deal options.

MSNBC To Change Name To MS NOW Under Versant

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MSNBC will change its name to My Source News Opinion World (MS NOW) and unveil a new logo later this year as part of the cable news channel’s spinoff from the Comcast-owned media company NBCUniversal.

Comcast announced last year that it would spin off most of its cable television networks into a separate publicly traded company called Versant. The new company will include MSNBC and the financial news channel CNBC as well as the USA Network, Oxygen, E!, SYFY and the Golf Channel.

The branding changes represent Versant’s emphasis on “building our individual identity and vision for the future while laying a foundation for the continued growth and success of our businesses,” Versant CEO Mark Lazarus said in a memo to staff Monday morning.

“The peacock is synonymous with NBCUniversal, and it is a symbol they have decided to keep within the NBCU family,” Lazarus said. “This gives us the opportunity to charge our own path forward, create distinct brand identities, and establish an independent news organization following the spin.”

MSNBC President Rebecca Kutler said the network will not change editorial direction as it builds out its own newsgathering operation entirely separate from NBC News. (MSNBC launched in 1996 as a joint venture between NBC News and Microsoft.)

“While our name will be changing, who we are and what we do will not,” Kutler said in an internal memo. “Our commitment to our work and our audiences will not waiver from what the brand promise has been for three decades.”

The rebrand will be accompanied by a national marketing campaign “unlike anything we have done in recent memory,” Kutler said.

CNBC, for its part, will keep the acronym “Consumer News and Business Channel” but will debut a new logo without the peacock.

Comcast will retain NBCUniversal assets such as the NBC broadcast network, NBC News, NBC Sports, the streaming platform Peacock and the cable brand Bravo.

NBCUniversal's Spinoff Company Versant Unveils It's Content Slate For 2025/6 Season

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NBCUniversal’s spin-off company Versant has revealed its first programming slate, with 16 new titles in the pipeline for 2025/26 including new scripted originals for cablenets Syfy and USA Network and unscripted titles for E! and Oxygen True Crime.

USA Network ordered The Rainmaker, a legal drama from Lionsgate Television and Blumhouse Television based on a John Grisham novel of the same name. The series follows a law school graduate who ends up uncovering two connected conspiracies surrounding the mysterious death of a client’s son.

Anna Pigeon, based on the bestselling novels by Nevada Barr, was also greenlit by USA Network. Produced by Cineflix Studios and December Films, the project follows a former city slicker who becomes a park ranger and turns her attentions to solving crimes that have taken place within national park grounds. Morwyn Brebner is showrunner.

USA Network also commissioned Everything On The Menu with Braun Strowman (WWE Studios and BrightNorth Studios), a culinary series following the WWE wrestler as he eats his way across America.

Syfy commissioned a zombie series based on comic series Revival, produced by Blue Ice Pictures and Hemmings Films. The project is set in a world where zombies are revived and appear and act just like they did before. The cast includes Melanie Scrofano, Romy Weltman, David James Elliott and Andy McQueen.

E! Commissioned unscripted titles Kimora: Back in the Fab Lane (Hartbeat), Plastic Surgery Rewind (Fulwell Entertainment), Honestly Cavallari: The Headline Tour (32 Flavors) and three instalments in a new franchise called Dirty Rotten Scandals focused on the dark side of America’s Next Top Model, the Dr Phil Show and The Price is Right.

Oxygen True Crime ordered The Death Investigator with Barbara Butcher (Wolf Entertainment), murder mystery series The Killer Among Us hosted by Alan Cumming, The Death Row Informant (Wolf Entertainment, Fireside Pictures, Universal Television Alternative Studios, Vanity Fair Studios), The Silent Serial Killer: Gretzler (Glass Entertainment), Killer Grannies (Jarrett Creative) and The Boston Stranglers (This is Just a Test).

Versant, set to be spun off from Comcast by the end of the year, consists of USA Network, CNBC, MSNBC, Oxygen True Crime, E!, Syfy and Golf Channel, in addition to digital assets Fandango, Rotten Tomatoes, GolfNow and SportsEngine. The programming team for the company was confirmed last week.

“Our audiences are among the most devoted in the industry, and their passion fuels everything we do,” said Versant’s president of entertainment Val Boreland. “By uniting the power of our iconic brands with a commitment to bold, original storytelling, we’re deepening our connection with viewers in meaningful ways. We’re proud to unveil this exciting new programming slate as we move forward under our new name.”

MSNBC Will Not Undergo A Name Change Once It Is Spun Off From Comcast

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 MSNBC will retain its name after it is spun off from Comcast along with other cable assets.

Mark Lazarus, who is leading the new company, told network staffers of the plans at a meeting today to announce the departure of Rashida Jones as the network’s president and the naming of Rebecca Kutler as interim leader, according to a network source.

“I know there was some discussion with the MSNBC name, so you can take that off of your worry list on things,” Lazarus said at the meeting.

Kutler also will be hiring a head of newsgathering and head of talent, Lazarus said. Throughout its history, MSNBC has drawn on correspondents and anchors from sister network NBC News, which will remain part of Comcast.

Lazarus said, “The only thing I’ll say is the worst thing any leader can do is change something that’s working just because they can. So, if this is working, then there’s no reason to change it.”

The spinoff, announced in November, is expected to take about a year to complete. It also will include USA Network, CNBC, Oxygen, E!, SYFY and Golf Channel.

MSNBC launched in 1996 as a venture between NBC News and Microsoft. It had a heavy emphasis on the then-emerging internet, but its primetime eventually evolved into a progressive alternative to right-leaning Fox News.

'G4', The American Version Of Britain's Ginx Esports To Go Dark Effective Immediately

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Comcast Spectacor, the cable and entertainment giant’s sports and esports division, told G4 TV employees Sunday that the gaming network was shutting down effective immediately. The decision has resulted in 45 staff members of G4 TV losing their jobs.

In a memo, obtained by the press, Comcast Spectacor chairman and CEO Dave Scott cited low viewership and said the network had not achieved “sustainable financial results.”

“Over the past several months, we worked hard to generate that interest in G4, but viewership is low and the network has not achieved sustainable financial results,” Scott wrote. “This is certainly not what we hoped for, and, as a result, we have made the very difficult decision to discontinue G4’s operations, effective immediately.”

Comcast Spectacor in July 2020 said it would reboot G4 TV, which NBCUniversal shut down in 2013 (after the network first launched in 2002). Russell Arons, the former Warner Bros., Machinima, EA and Mattel exec who joined G4 as president in September 2021, left the company two months ago.

The content studio and network officially returned to linear television on Nov. 16, 2021, after more than a year of the group releasing content online to test show new concepts. At launch, G4 TV was available Comcast’s Xfinity TV, Verizon Fios, Cox Communications and internet streaming service Philo. The network’s programming slate brought back fan-favorite legacy G4 shows like “Attack of the Show!” and “Xplay.”

In addition to Arons, Comcast Spectacor had hired two G4 alums: Brian Terwilliger, most recently at WWE and former producer for G4’s “Attack of the Show!”, joined as VP of programming and creative strategy. Blair Herter, who once worked on both “X-Play” and “Attack of the Show!”, had come on board as Comcast Spectacor’s VP of content partnerships and brand development.

G4 had established its own broadcast studio in Burbank, Calif., outfitted for professional esports gameplay. The roster of talent for the short-lived network include returning G4 hosts Kevin Pereira and Adam Sessler; esports personalities Alex “Goldenboy” Mendez (host of NBC’s “The Titan Games”), Ovilee May and Froskurinn; WWE Superstar Xavier Woods (aka Austin Creed); YouTube personalities Kassem G, Jirard “The Completionist” Khalil and Gina Darling; Twitch streamers Fiona Nova and Will Neff; livestreamer CodeMiko; and a “degenerate rat-puppet” named Ratty.

G4’s shutdown was first reported by Deadline.
Read Scott’s Sunday email to G4 staffers:
October 16, 2022

Team:
As you know, G4 was re-introduced last year to tap into the popularity of gaming. We invested to create the new G4 as an online and TV destination for fans to be entertained, be inspired, and connect with gaming content.

Over the past several months, we worked hard to generate that interest in G4, but viewership is low and the network has not achieved sustainable financial results. This is certainly not what we hoped for, and, as a result, we have made the very difficult decision to discontinue G4’s operations, effective immediately.

I know this is disappointing news, and I’m disappointed, too. I want to thank you and everyone on the G4 team for the hard work and commitment to the network. Our human resources team is reaching out to you to provide you with support, discuss other opportunities that may be available, and answer any questions you may have.

Thank you again for all of your hard work for G4.
Sincerely,
Dave Scott
Chairman and CEO
Comcast Spectacor

 

Comcast Wants to Buy Warner Bros. Discovery, Merge With NBCUniversal

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In a breakdown of the financial struggles Warner Bros. Discovery is currently facing by The Hollywood Reporter, an interesting piece of information emerged: Comcast has its eye on acquiring the struggling company and merging it with NBCUniversal. While the unification of Warner Bros. with Discovery seemed to be a beneficial one for all involved, things have quickly gone south. From the cancellation of Batgirl and Scoob: Holiday Haunt to the purging of numerous films and shows on HBO Max to massive layoffs, Warner Bros. Discovery's birth was quickly met with bad press and a legion of angered creatives. The highly publicized moves by new CEO David Zaslav saw WBD's stock plummet, and that's reportedly what has so enticed Comcast.

Per THR, Comcast CEO Brian Roberts is eagerly awaiting April 2024, when the legal hurdles preventing the purchase of WBD will be out of the way. Of course, the merger of two massive media companies would still face numerous antitrust concerns, but it wouldn't be impossible for the companies to join together. "Obviously, Peacock sucks," said an unnamed executive familiar with both companies about NBCUniversal's current streaming service. "There are some good synergies. I'm sure [Roberts] is licking his chops because the [WBD] stock is so low. And I think that's Zaslav's endgame. Get the place sold."

Warner Bros. Discovery Is in Financial Trouble
Zaslav has indeed proved shrewd as the head of the new company, with every indication that Batgirl was ultimately shelved as a write-off. What's more, the HBO Max purge is reportedly saving the company millions, money that's sorely needed as it faces $50 million in debt.

"People feel like it's Comcast for sure," said another source. "It's going to be so depressing to lose another major studio [after Disney bought Fox]. And Warners was the Tiffany studio."

The coalescing of Disney and Fox saw similar cancellations and concerns about creative freedom moving forward, and the merger between two more powerful film and television studios would provide creators with even fewer options. But Warner Bros. Discovery insists a sale isn't its endgame. "We are building Warner Bros. Discovery for the long term," a spokesperson said.

Either way, the next two years will present plenty of challenges for the new company and its divisive CEO as they struggle to fix a tainted reputation, win back creatives, and turn DC Films into a viable rival to Marvel Studios.