The new content, which brings the iconic Strawberry Shortcake to life in CG animation for the first time, features a live-action/animation hybrid baking show, bite-sized micro-shorts, full minisodes and lo-fi ambience videos. Each piece is crafted to engage audiences across WildBrain’s digital network — reaching families on YouTube and igniting nostalgia from young adults on TikTok and Instagram.
The content announcement comes ahead of New York Toy Fair, where Strawberry Shortcake will be bringing her very own pop-up bakery to the heart of SoHo to celebrate Galentine’s Day. From February 14-15, Strawberry and her “berry besties” will serve up sweet treats to the public, debut exclusive first look reveals across toy, games and plush and dish out delicious giveaways in collaboration with Magnolia Bakery and Little Words Project. Strawberry Shortcake fans are invited to join the bake shop fun at 188 Lafayette St, New York, each day from 11-5 p.m.
Then, at the Toy Fair itself, Strawberry Shortcake’s resurgent fandom will feature alongside brands such as Peanuts, The Cat in the Hat and Peter Rabbit in an industry panel titled “How Entertainment Brands are Leveraging the Nostalgia Boom to Engage Multigenerational Audiences.” Led by moderator Joel Silverman, CEO & Co-Founder of KidsKnowBest, the panel brings together industry leaders, including Kate Smith, WildBrain’s EVP Audience Engagement; Scott Shillet, Peanuts Worldwide’s VP Global Licensing; Ellie Terveen, Dr. Seuss Enterprises’ Chief Operating Officer; and David Sprei, Penguin Ventures’ Commercial Director. Toy Fair delegates are invited to attend the panel on February 16 from 3:20-4:00 p.m. at the Toy Fair University Theatre.
In addition to new content and Toy Fair activations, the Strawberry Shortcake franchise continues to expand its footprint in the toys and games sector with new licensing partnerships brokered by WildBrain CPLG. A global collaboration with MGA Entertainment’s popular L.O.L. Surprise! brand, which has introduced the L.O.L. Surprise! Loves The World of Strawberry Shortcake Tots collection, while a collaboration with USAopoly will see exclusive Strawberry Shortcake editions of Hasbro’s Monopoly and Candy Land games roll out in the U.S. and Canada this spring.
“Strawberry Shortcake is a true icon, beloved by generations around the world. This evolution blends the nostalgia of Strawberry’s classic bonnet-and-bloomers style with CG animation and storytelling designed to captivate both new and long-time fans across generations and geographies,” said Erin Morris, VP, Strategic Global Franchise & Retail for WildBrain. “As we expand the world of Strawberry Shortcake and her ‘berry besties,’ we’re excited to partner with world-leading brands to sweeten the toy and games aisle with new products this year. Fans have told us they love classic Strawberry Shortcake, so we’re pleased to create joyful, fun and sweet experiences across our digital network for today’s audiences — whether they’re discovering Strawberry for the first time or reconnecting with a childhood favorite.”
Strawberry Shortcake: The Berry Best Baking Show
A Berry Sweet Content Rollout
From a fresh live-action/animation baking show to full minisodes starring Strawberry Shortcake and her “Berry Besties” bursting with fun and friendship, the content rollout is set to whisk fans of all ages into a world of sweetness.
With the official Strawberry Shortcake YouTube channel now reaching a global community of over 2.2 million subscribers, surpassing 1.4 billion lifetime views, the brand’s YouTube footprint continues to expand across North America, Europe and Latin America, powered by an ever-growing digital network of localized channels.
The new digital content slate includes:
The Berry Best Baking Show: A 12-episode live-action/animation hybrid baking show (3–5 minutes each) for children aged 4–8, blending real-life fun with animated charm. The first four episodes premiere weekly on YouTube from March 19, with the second batch of four on May 14, and the final four on July 9.
Minisodes: 26 CG-animated shorts (3–4 minutes each) featuring Strawberry and her “Berry Besties”, set to roll out on YouTube later this year.
Micro-shorts: 52 CG animated bite-sized, character micro-shorts (15 seconds each) starring Strawberry and her cat Custard, dropping weekly on YouTube and other social platforms from February 5.
Lo-fi ambience videos: visually rich, mood-setting videos (1 hour each) deliver a calming experience, launching on YouTube from February 5.
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