New Thomas And Friends Series To Launch In 2026

Also Read

Thomas & Friends, the longstanding children’s franchise from Mattel, has revealed a new look for Thomas the Tank Engine as part of a full-franchise relaunch set to roll out this fall. The updated design marks the beginning of a broader brand evolution, blending the franchise’s 80-year history and authentic train culture with a modern aesthetic aimed at today’s families. 

Since Thomas the Tank Engine’s debut in 1945, the character has undergone various transformations, from book illustrations to live-action television, CGI, and most recently, 2D animation. The latest redesign was informed by research and creative exploration, focusing on elements that have resonated with audiences over the years. According to Mattel, the refreshed design tested highly with preschoolers and their parents, scoring well in appeal, personality and emotional connection. 

“Thomas has been a trusted companion for families for more than 80 years, and the new look reflects both where the brand comes from and where it’s headed on its next adventure,” says Ted Wu, senior vice president and global head of vehicles and building sets, Mattel. “We returned to the elements that parents and kids love most while updating the design to feel relevant for today’s preschool audience. Authentic train details, timelessness and emotional storytelling form the foundation for the years ahead for Thomas & Friends.” 

The relaunch also includes a refreshed Thomas & Friends logo, updated character designs, and new brand elements rooted in the franchise’s heritage. Additional announcements are expected throughout 2026, including live experiences, new products, publishing, and content.