The #1 US cable destination for millennials, Adult Swim is set to make waves with its African premiere this month, in a new distribution deal between Turner and African OTT Subscription Video on Demand platform Showmax, owned by the MultiChoice group.
With its epic mix of animation, stop-motion and live action comedy, audiences in South Africa will have access to an extensive catalogue of Adult Swim’s weirdly wonderful, eclectic, surprising, quirky and surreal content for the first time. This includes multi-award-winning animated series Samurai Jack, Robot Chicken, and Rick and Morty, along with fan favourites Aqua Teen Hunger Force, The Jellies; and live action comedies Black Jesus and Eagleheart.
Having proved its zeal for innovation and authentic engagement in the US, Adult Swim now claims 5 of the 10 best comedies launched this year amongst US males 18-34 and 3 of the 10 best comedies amongst all adults*. The brand is set to spread this energy throughout South Africa, where the comedy genre already sees great success.
“Adult Swim does television like no one else and we are excited to bring this cutting-edge programming to young African adults who are on the go. Now available exclusively on Showmax, we are creating a disruptive entertainment experience in a new segment for us in Africa: Millennials. This is a great opportunity to capitalize on the huge success of the brand in the US and engage a new group of fans in South Africa with Adult Swim’s distinctive and visually powerful content” says Guillaume Coffin, VP Head of Commercial and Business Development, Turner France & Africa.
